We don't stand up to Kiwis
I think NZ Trade and Enterprise are doing a great job at promoting the NZ IT sector, clearly the potential and opportunities for exporting intellectual capital are evident.
As a small IT dev company it is hard to put on a truly professional image at global IT or trade shows without spending megabucks... and since there are often higher priorites for the budget trade shows get dumped.
Leveraging the effort NZTE is prepared to make (along with other NZ agencies like Immigration etc) makes it affordable, as well as showing the committment NZ has to the sector.
This is exactly the sort of spending/investing the government should be making to drive economic transformation.